Project Overview:
Marshall Design-Build delivered a brand-new, 15,489 sq ft full-service dealership for Kilpatrick-Chrysler-Dodge-Jeep in Gadsden, Alabama. Serving as a cornerstone facility for the regional automotive market, this project demonstrates our expertise in creating functional, visually compelling commercial buildings designed to support high-volume customer traffic and vehicle operations.
Client Goals & Project Scope
Kilpatrick-Chrysler-Dodge-Jeep required a modern, efficient facility that would:
- Provide an enhanced retail and showroom experience for automotive clients
- Accommodate high-traffic sales and service operations
- Reflect the quality and prestige of the brands represented
To meet these objectives, we provided a design-build solution that aligned architectural aesthetics with operational functionality, ensuring seamless integration from initial concept through construction execution.
Facility Features & Design Highlights
- Showroom & Lobby: A spacious, inviting showroom area with premium lighting to showcase vehicles under optimum conditions.
- Service Bay Workspace: Strategically arranged service bays designed for high efficiency and safe vehicle handling.
- Customer Experience Zones: Comfortable lounge and transaction areas with visible service workflows for transparency and trust.
- Brand-Forward Exterior: A dynamic façade with bold lines, branded signage, and ample parking tailored for automotive traffic flow.
Durable Materials: High-performance materials selected for longevity, ease of maintenance, and cleanability in a vehicle-heavy environment.
Design-Build Advantages
Our integrated design-build approach brought key benefits:
- Streamlined Project Management: One cohesive team for design, permitting, construction, and completion.
- On-Time, On-Budget Delivery: Efficient coordination led to predictable outcomes in budget and timeline.
- Operational Collaboration: Coordination with dealership leadership to ensure layout supports vehicle flow, customer comfort, and staff efficiency.
Code and Brand Compliance: Full adherence to local building regulations and manufacturer design standards.
Market Significance & Local Impact
This automotive center strengthens Gadsden’s retail infrastructure and contributes significantly to regional economic activity. The facility supports enhanced customer engagement, staff productivity, and effectively bolsters the visibility of the Chrysler, Dodge, and Jeep brands in northeastern Alabama.
Why Choose Marshall Design-Build for Dealership Projects?
We combine deep industry insight with full-cycle design and construction services to produce dealership facilities that enhance brand identity and operational performance. Our collaborative, transparent approach ensures:
- Exceptional craftsmanship and architectural nuance
- Tailored solutions for automotive-specific needs
- Strong communication and project visibility
- Long-term durability and low maintenance costs
Frequently Asked Questions for Automotive Dealership Construction
Automotive dealerships require unique design considerations, including large open showrooms, specialized service bays, brand-compliant façades, and customer experience zones. Marshall Design-Build ensures every dealership project balances customer appeal with operational efficiency.
Yes. As a design-build contractor, Marshall handled the entire project from concept and planning through construction and final delivery. This streamlined process helped the dealership achieve faster completion while staying on budget.
Gadsden’s strong regional market and access to major transportation routes make it an ideal hub for automotive sales and service. This location allows Kilpatrick-Chrysler-Dodge-Jeep to serve customers throughout northeast Alabama.
Marshall works closely with manufacturers and client stakeholders to meet strict design and branding guidelines. From signage and exterior finishes to showroom layouts, every element aligns with the identity of each automotive brand.
Yes. Marshall has extensive experience in dealership construction across Alabama and the Southeast, having delivered facilities for brands including Lexus, Mazda, and Stokes Automotive. Each project is customized to client goals, local markets, and manufacturer requirements.